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Strategic Selling

Customers have less time and more information than ever before.  Products are harder to differentiate.  No wonder salespeople are so critically important!  Successful salespeople develop trust with customers and earn sustainable mindshare by linking valued information to the customer’s business problems and their own offering.  Selling becomes a fulfilling job because both they and the customer are successful.

Greenwood has a fresh approach to finding and keeping customers through powerful, long-lasting partnerships.  Our process is about thinking differently about customers and, as a result, creating new and more powerful relationships with your best clients.

In our work as a catalyst for partnerships, we use a process called the Strategic Partnering Process, a step-by-step approach that assists buyer and seller to understand the problems and opportunities they face.  It also helps to create the solutions that result in significant competitive advantage for both buyer and seller.